Don’t underestimate the power of a cover letter. When well-written, attractively designed and customized for the recipient, a cover letter is a powerful tool that can practically scream, “Interview this candidate immediately!”

But when they are thrown together using little to no consideration, personalization or creativity — as cover letters often are — letters are as ineffective in the job hunt as blank sheets of paper.

“This is a major misstep when job searching,” say Wendy Enelow and Louise Kursmark, co-authors of “Cover Letter Magic.” “You should take advantage of every opportunity there is to stand out from other candidates.”

Enelow and Kursmark also say that writing a cover letter can be more fun than job seekers realize. “With the right perspective and a positive attitude, you’ll find that it affords you great flexibility. There is no one set format in which they must be written. There is no one style in which they must be presented. In fact, there are very few rules at all, and because they are so flexible, cover letters allow you to positively present just those skills, qualifications, achievements and credentials you want to bring to the recipient’s immediate attention.”

There are a variety of ways job seekers can get creative with their cover letters and bring them to life in ways they never considered. In their book, Enelow and Kursmark suggest a few of these techniques:

1. Find out what your target employer’s slogan, catch phrase or mission statement is and brainstorm ways to include it in your cover letter’s introduction. This technique will quickly capture the reader’s attention, demonstrate that you are familiar with the employer and stand out from other candidates’ one-size-fits-all cover letters.

2. Add a table or two-column section that closely connects the employer’s requirements to your qualifications and professional achievements. This strategy will quickly provide the employer with concrete evidence that you’re a good fit for the job and worth learning more about.

3. Begin with a thought-provoking quote relevant to the position, the employer’s goals or your target industry. Many people love to read, share and ponder quotes. Including one in your cover letter can be a quick and effective way to engage the reader.

4. Feature a strong headline near the beginning of the cover letter. To keep it brief, yet powerful, address one of the employer’s key concerns or spotlight your expertise or an attribute that will be particularly appealing to the employer.

5. Develop your own slogan or mission statement and include it near the top of your cover letter. This technique will enhance your career brand and stand out much like a headline would. To draw even more attention to the phrase, place it inside a graphic element that is attractive and appropriate.

6. Add a “P.S.” to the end of your cover letter. Often, it’s the first thing a person will read.

7. Include testimonials about you in the body of your cover letter or in an attractive sidebar. Testimonials will emphasize your skills and achievements and support claims you make about your expertise and why you’re the best candidate for the job.

Selena Dehne is a career writer for JIST Publishing who shares the latest occupational, career and job search information available with job seekers and career changers. She is also the author of JIST’s Job Search and Career Blog (http://jistjobsearchandcareer.blogspot.com/).

Today’s guest blogger, Catherine Jewell, tells job seekers to follow this mantra when writing their résumés. Jewell is the Career Passion® Coach and author of “New Resume, New Career,” a résumé makeover book featuring 50 real-life career changers. Here are six things she says you should leave off your résumé

What to leave out of your résumé
by Catherine Jewell, author of “New Résumé, New Career” 

Once upon a time in the 70s I saw a résumé with a full-length photo. It was for a vibrant, 20-something account executive in advertising. I envied her the chutzpah to include her photo. It made the résumé come alive. You could see her eagerness and professional demeanor.

That was then. So much has changed. Employers want to avoid any chance of discrimination about age, gender, sexual orientation, religion, marital and parental status, and ethnicity.  The less you say on the résumé, the more likely you make the cut. Each word, phrase and sentence needs to be carefully selected to prove that you are the right person for the job. Specifically, here are some things to take OFF your résumé:

1. Graduation dates
Include your degree, major (if it is relevant) and the institution. But take off the date. Age discrimination is a concern for many people currently looking for work. Avoid tempting reviewers to do the math to discover your age.

2. Irrelevant experience
If you are applying for sales and you have substantial experience in IT project management, downplay the irrelevant experience and create new achievement statements that support your experience with customers. Make your non-sales experience sound more like sales. Shorten job entries that don’t support your sales message.

3. Jobs in the dim, dark past
The rule of thumb is to include your last 10-15 years of experience. If you need to prove expertise you gained long ago, you might use the title “Other Relevant Experience” and give a description of your achievements, without the dates of employment. Baby Boomers should be careful NOT to include 30 years of experience. Why give your hiring manager a clue you are over 50 until they meet you in person?

4. Personal section
Résumés of the past often included personal information such as marital status, family members and even church membership. All of that information is illegal to collect, so don’t include it. Also eliminate references to hobbies, clubs and political views. A “Community Work” section can show your leadership skills, but stick with non controversial organizations such as Rotary, Lions, the Chamber of Commerce and recognized non-profits.

5. Gaps in history
Eliminate gaps in your work history by filling in with short, truthful statements. “Homemaker sabbatical” will explain a five-year work hiatus and allow the interviewer to focus on your history. You can also fill gaps with part-time, direct sales positions or consulting projects.

6. Photos
These may not be on your résumé, but once a potential employer has your full name they might as well be. Polish all social networking profiles and remove any unprofessional or embarrassing photos. Ask your friends to clean up social networking profiles for you, too. If you are gray or balding, you might consider removing your photo during your job search.

Your résumé is designed to present the professional you. Write it with a job description in mind, avoiding any details that might detract from your single-minded pursuit of that job.

Catherine Jewell is on a personal quest to help everyone find perfect work. She is the Career Passion® Coach and author of New Resume, New Career, a résumé makeover book featuring 50 real-life career changers. For more than 25 years, she has studied the phenomena of career planning and has coached more than 600 adults through mid-life career changes. Catherine speaks at conferences about Career Passion® and provides résumé writing, career testing, group tele-classes, and coaching by phone or in person. Her new book is available online and in book stores now. For more information, check out www.CareerPassionCoach.com or contact her at cj@careerpassioncoach.com.

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Signs are emerging that the job market is picking up, but landing a new position can still be a challenge. The last thing you want to do is sabotage your employment search, and, since your résumé is typically the first impression that hiring managers have of you, it’s also the first place where you can potentially ruin your chances.

According to a survey conducted by Robert Half International, executives spend more than six minutes, on average, screening each résumé they receive — which means every word counts in this critical document.

Of course, no job seeker is going to shoot himself or herself in the foot on purpose. But you might be harming yourself without realizing it. Here are five common mistakes that put you at risk of losing the job opportunity:

1. You don’t proofread
Three out of four executives interviewed said just one or two typos in a résumé would remove applicants from consideration for a job. Since your word processing program has a spell-check function, you may think there’s no need to review your résumé for typos and grammatical errors. Unfortunately, spell-checkers don’t catch words that may be spelled correctly but used incorrectly: For example, if your most recent position was as a corporate blogger, your software may not raise the red flag if you mistakenly list yourself as a “logger.” In addition to reading through the résumé yourself, you should also have someone else review it to catch any errors that you may have overlooked.

2. You ignore potential red flags
When reviewing your résumé, imagine that it belongs to someone else. After reading through it, would you have questions about the information provided or be concerned by a lack of details? If you have these thoughts, rest assured potential employers will, too. For instance, one of the biggest red flags is a gap in employment that goes unexplained. Rather than make a hiring manager wonder why you were away from the workplace for an extended period of time, use your cover letter to address why you weren’t working and how you continued to advance your career through volunteer opportunities, professional development courses or other means.

3. You exaggerate your qualifications
Some people will do whatever they can to stand out, which includes fudging the details about a job title, the amount of time spent with an employer or a professional accomplishment. If you think that a hiring manager won’t try to confirm your qualifications, think again. If you are caught making up information, you not only will lose out on the opportunity at that company but also may permanently harm your reputation. Even a small fib can prove harmful. For instance, if you’re working toward a degree that you plan to complete by the summer, don’t say you already have the credential.

4. You don’t explain yourself
The best résumés use specific language so hiring managers can clearly understand your qualifications and accomplishments. If you say you are “knowledgeable” about HTML, an employer will not know if you use it every day to code Web pages or if you simply know that the acronym stands for Hyper Text Markup Language. Instead of using a vague term, you should explain how you’ve used your knowledge of HTML for certain projects or to aid your employer, how long you’ve been using it and if you possess any relevant certifications. Along the same lines, be specific when listing periods of employment, including the month and year for start and end dates instead of just the year.

5. You’re too wordy
Sometimes it’s difficult to determine what information belongs in your résumé and what can be safely left out. After all, the temptation is to describe any qualification that might remotely tip the scales in your favor. But you might not want to list every accomplishment, skill or project you’ve worked on. Hiring managers appreciate brevity, so cull the information you include, focusing on the aspects of your work history that are most relevant to the job for which you’re applying. If you’ve had a long career, for instance, you may include fewer details about jobs you held early on that don’t relate to your current career path. Omit hobbies, personal facts and other fluff, too.

Robert Half International Inc. is the world’s first and largest specialized staffing firm with a global network of more than 360 offices worldwide. For more information about our professional services, please visit www.roberthalf.com. For additional career advice, follow us on Twitter at http://twitter.com/roberthalf.

With electronic job applications and ATS systems being the norm, it’s difficult to really make a statement because hiring managers are often viewing stripped down versions of your resume. All that time you spent formatting your resume might not even matter depending how a certain employer receives and processes job applications. 

And even if your expertly formatted resume reaches the intended hands, it’s even tougher now to stand out from the competition when there are more and more job seekers vying for fewer jobs. You really need to do all you can to differentiate yourself.

If you’ve been using the same basic resume for your entire job search and are getting ho-hum results, it might be time to do a gut rehab — deconstruct your resume and rebuild it. Watch this video from CareerBuilderTV to learn 10 ways to get employers to notice your resume:

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Your résumé isn’t about you, it’s about them. That is the first guiding rule you should remember as you craft your employment history and achievements to match the needs of the companies you want most to hire you.

Consider your audience by researching the company and its industry, and tailoring your résumé to the challenges faced by both. Point out how your talents and training dovetail with the company’s needs, so hiring managers can picture you in the job they have available or other opportunities that come up in the future.

Start out with a short professional profile that succinctly draws a picture of your job skills, work ethic and natural abilities that translate into the kind of worker you are. The rest of the résumé should follow suit as it lays out a clear story of your work experience, education and the skills you developed.

Understand that most hiring managers are viewing your job history in a quick sweep. They want to see something that is easily readable. Don’t use industry jargon or long sentences that create dense, hard-to-read narratives. Tell your story in bulleted form to create punch. Don’t resort to résumé formats that look like a thousand others.

Throughout the résumé, aim for action. Using words like “I was responsible for …” don’t get to the heart of your abilities. Be specific about accomplishments, punctuating them with hard numbers — increased production, sales figures — where applicable. Use details to explain your work story. A résumé isn’t just about what you’ve done, but about what you have learned, achieved and produced.

Online portfolio and extracurricular activities can play a role in your résumé
Don’t indulge an inclination to show how social media-savvy you are by providing links to personal pages on YouTube or Facebook, because they are just that – personal. A more professional tool is to have a link to an online portfolio that has visual presence with well-written sections about your accomplishments, career highlights and leadership and work style. Or direct people to your professional biography on LinkedIn or BrightFuse.

At the same time, your extracurricular activities or community service may tell something about the skills you bring to the job. If they show qualities such as organizational ability, leadership potential and creative thinking, list them along with work and educational history to show how you use your talents outside the workplace.

There’s never a good reason to lie on your résumé, and any overstatement of job history or academic achievements can easily tarnish your credibility. Routine background checks and online research can so easily expose an untruth that the risk simply isn’t worth taking when your integrity is at stake.

The progress you’ve made in your career shows a prospective employer the kind of direction your work experience has taken. This may be especially necessary for those moving into a new industry, where transferable skills are particularly important. Showing how your job skills are relevant to the requirements of a company’s industry, as well as the company itself, is one way to portray yourself as the solution seeker they are looking to hire.

Time and time again, studies indicate that cover letters are read in less than 60 seconds. That’s all the time it takes for most recruiters and employers to decide whether or not you’re a candidate worth interviewing.

To progress beyond this point, you have to be savvy about what’s in your cover letter and how you present it. But how do you do that?

Wendy Enelow and Louise Kursmark, co-authors of “Cover Letter Magic” and two of the nation’s most reputable career coaches, offer the tips you need to write a cover letter that generates great results. Below are some of the most common questions they hear from clients, as well as their responses to them.

Q. How long should my cover letter be?
A. Generally, cover letters should be one page in length. This is true for approximately 90 percent of all cover letters.

There may be instances, however, when one page is not enough. If you believe that the information you are including in your letter is essential information that is not communicated in your résumé, go ahead and prepare a two-page letter. But be sure that everything you’ve included is vital to favorably presenting yourself to a company or recruiter.

Two-page letters are most frequently used by the following types of job seekers: career changers, industry changers, senior executives, scientists and technologists, people seeking government jobs and people seeking university and academic appointments.

Q. Should I include salary information in my cover letter?
A. It depends. We are of two minds. We offer dual recommendations in two situations but agree with one another on the other two situations. See which rationale seems right to you.

If you are responding to an advertisement that has requested your salary history or salary requirements:

· Supply the information. If you do not provide this information when requested, certain companies and recruiters will not look at your materials.

· Don’t supply the information. Repeated surveys show that nearly 100 percent of readers said they will look at your résumé and call you for an interview even if your salary information is not included. Why give them ammunition to screen you out?

If a personal contact or source you’ve uncovered during your search has requested your résumé and salary information:

· Supply the information. To do otherwise would seem unresponsive and impolite.

· Consider addressing the issue without providing numbers that can be detrimental in a future salary negotiation. Say something such as, “I’d be glad to discuss salary when we meet, once I learn more about the position and you have the chance to assess my fit for your needs.”

When contacting companies either as a cold call or in response to an ad where salary information has not been requested:

· Do not supply the information. It is much better to have this conversation in person rather than on paper. Always try to defer any discussion of salary until you have been offered the position.

When writing “cold” to recruiters:

· Always offer salary information. It helps them determine your “proper fit” within a hiring organization. A recruiter will not work with you without knowing whether you match the requirements (including salary) for the specific position she is attempting to fill.

Q. Should I follow up a faxed or e-mailed résumé?
A. We recommend that you do not mail a hard copy if you have already transmitted your information electronically. Electronic communication is now a totally acceptable method of communication in virtually any business, industry and market sector. The only time you should follow up with hard copy is when it has been requested.

Q. What if I don’t know the addressee’s name?
A. It’s a personal choice. Take a look at the following possible salutations:

· Dear Sir/Madam. All-purpose and inoffensive, although it might be perceived as stodgy and old-fashioned.

· To Whom It May Concern. Another standard; has the downside of being impersonal and old-fashioned.

· Dear Hiring Executive (or Hiring Committee). Formal, but appropriate.

· Dear Human Resources (or Human Resources Representative). Acceptable only if you’re writing to a “blind ad” that lists only a P.O. box and you cannot call to get a specific individual’s name.

· Dear Hiring Authority. Acceptable only if, despite your best efforts, you have been unable to uncover the name of the non-HR person to whom you’re sending your résumé.

· Good Morning (or Good Day). A bit more up-to-date, but it reminds us of junk-mail greetings that try (unsuccessfully) to be personal.

· Re: Job Title You’re Applying For (leaving off a specific salutation). A useful method for replying to want ads, when you truly don’t know to whom you are sending your résumé. We think it’s preferable to the “Dear Human Resources” greeting.

· No Salutation (begin your letter immediately after the inside address). Again, perfectly acceptable for want-ad replies. Might be considered an improvement over old-fashioned, nonspecific greetings.

Q. What if I’m unsure of the addressee’s gender?
A. Simple answer: Dear R. Smith (assuming that “R. Smith” is the contact name listed in the ad). But do make an effort to find out the person’s gender so you can address your letter to “Dear Mr.” or “Dear Ms.”

Q. Do I need to mention why I’m in the job market?
A. It depends. There’s certainly no requirement that you do so, but if your reason is particularly legitimate (such as a plant closing or a management change due to the successful initial public offering you were instrumental in negotiating), you might send a positive message by mentioning this information. In any event, be prepared for the question, “Why are you leaving your current job?” or “Why are you looking?” to come up early in your search. Practice a concise, positive and believable response. Never badmouth your company, boss or co-workers.

Selena Dehne is a career writer for JIST Publishing who shares the latest occupational, career and job search information available with job seekers and career changers. She is also the author of JIST’s Job Search and Career Blog (http://jistjobsearchandcareer.blogspot.com/). Follow her on Twitter at http://twitter.com/SelenaDehne.

Nearly one-in-four human resources managers said they receive, on average, more than 75 résumés for each open position, according to a nationwide survey by Careerbuilder.com.

When a job posting’s response is that overwhelming, human resource managers often struggle to distinguish one candidate from another — particularly since most of them spend only a minute or two assessing each candidate’s résumé. That’s why job seekers have to be savvy about their résumé’s content and presentation.

Unfortunately, even the most talented, qualified candidates sometimes write weak résumés. Whether they’re in a hurry, lack writing skills or are unsure how to market themselves to employers, they fail to score interviews because their résumés don’t immediately demonstrate what return on investment they offer employers.

To sidestep this dilemma, consider Susan Britton Whitcomb’s 10 tips for writing great résumé copy, excerpted from her book, “Résumé Magic”:

1. Know your audience before you begin to write. What skills and competencies are they looking for? What knowledge do they require? What trends are they capitalizing on? What opportunities are they interested in tapping? What problems do they need fixed? What projects can you help them move forward?

2. Pack your résumé with keywords — those words that describe your title, knowledge base, skill set, impressive “name-brand” companies or Fortune 500 employers, prestigious universities attended, degrees, licensing, software experience, affiliations and so on.

3. Find keywords by reviewing relevant job postings online or detailed classified ads in newspapers, reading job descriptions or content at your target companies’ Web sites, reading your association’s newsletter or trade journals, conducting informational interviews with industry contacts and so on.

4. Position critical information at the “visual center” of the page. Weave keywords throughout your Qualifications Summary and Professional Experience sections, as well as in your cover letter. Create a Keyword Summary section for electronic versions of your résumé.

5. Resist the temptation to outsmart applicant-screening software by, for instance, planting the keyword “project manager” nine times throughout the résumé when you might have minimal experience as a project manager.

6. When writing job descriptions, try to keep your paragraph to around five lines. Summarize any redundant statements and present the material with an emphasis on transferable skills. Always highlight your accomplishments.

7. If you’re writing a functional or skills-based résumé, focus on three to five skill areas and lean toward occupational skills (such as event planning, marketing or project coordination) instead of personal skills (such as analytical skills, problem-solving skills or organizational talents) for category subheadings. After you have selected your subheadings, develop two to five sentences, along with specific accomplishments that encapsulate your range of experience for each subheading.

8. New graduates with limited professional experience will normally place their Education section near the top of the résumé, after the Objective/Focus or Qualifications Summary.

9. For categories such as affiliations, publications, presentations or awards and honors, consider presenting information in a bulleted list or two-column format to save space and add visual appeal.

10. Think like an advertising copywriter: Be concise, but give enough data to create interest and a desire to meet you.

Selena Dehne is a career writer for JIST Publishing who shares the latest occupational, career and job search information available with job seekers and career changers. She is also the author of JIST’s Job Search and Career Blog (http://jistjobsearchandcareer.blogspot.com/). Follow her on Twitter at http://twitter.com/SelenaDehne.

Everybody knows that in most situations, less is more — your accessories, eating habits and especially your résumé.

Job seekers do themselves a disservice when they send out résumés with too much information. Employers don’t have the time or the patience to sift through irrelevant information like your hobbies, interests or how many grandchildren you have. Just stick to the basics and you’re good to go.

Here are 10 things to leave off your résumé and why:

1. Your picture
Why to leave it off: Unless a job posting specifically asks for your picture (very few jobs will), don’t include it just for fun. Not only are your looks irrelevant to your potential as an employee, but you’re putting employers in a bad spot. If they have a picture of you and choose not to hire you, it’s possible that you could come back with a discrimination lawsuit. In most cases, they’ll throw your résumé away without looking at it, to avoid the issue altogether.

2. Interest and hobbies
Why to leave them off: Unless your interests and hobbies have something to do with the job you’re applying for, there’s no reason to include them. If you want to show how your passion for art would be asset to a graphic design position, that’s one thing. But telling employer that you love to skydive on an actuary application is another. In general, make any applicable connections between your hobbies and the job in your cover letter. Better yet, save them for the interview when you’re asked what you like to do outside of work.

3. Spelling mistakes and grammatical errors
Why to leave them off: Most employers assume that if you’re OK with sending out a résumé littered with typos and mistakes, you’ll have the same lack of concern for the work you do as an employee at their company. While spell check picks up most errors, it can miss something major (did you work the late night shift? Or did you forget to include the “f” between “i” and “t”?), so have several eyes look over your résumé before sending it out to employers.

4. Personal attributes
Why to leave them off: Similar to sending in a picture with your résumé, your height, weight, age, race or religion are all unimportant to an employer. Though it’s illegal for employers to discriminate against applicants because of any of these factors, some will do so, regardless. Keep everything on your résumé pertinent to the job, and you’ll be fine.

5. References
Why to leave them off: Many job seekers still include references on their résumé or they include a line that says, “References available upon request.” This tactic is not as effective as it used to be. Jack Harsh, adjunct professor at the University of Richmond Robins School of Business, says that when he receives a résumé with references attached, he gives them virtually no weight. “They seldom are specific to the role my company seeks and are not meaningful in considering qualifications or traits of successful candidates,” he says. Wait to broach the topic of references until you’re asked for them.

6. Minute details
Why to leave them off: Hiring managers don’t need to know the details of every task you’ve ever done in every job you’ve ever had. It’s just too much information, and most of the time, half of that information isn’t relevant. Employers want to be able to see at first glance that you’re a great candidate, so pick out those details that are most relevant to the job for which you’re applying and omit the rest.

7. False information
Why to leave it off: Plain and simple, no one wants to hire a liar. Don’t say that you have a master’s degree if you’ve only earned your bachelor’s; don’t say you’re presently employed at a company if you’ve recently been fired; don’t list your salary history as 20 percent higher than it was. Everything you tell an employer can be verified, so play it safe and be honest.

8. Flair
Why to leave it off: No one wants to look at a résumé on fluorescent paper, covered in crazy fonts and symbols. Similarly, links to personal Web sites, your photo-sharing site, or strange e-mail addresses can also be left off. Employers are less likely to respond to likes2party@email.com than just DMiller@email.com.

9. Negativity
Why to leave it off: Never put anything negative on your résumé. Don’t include your reasons for leaving. If you left the position due to a layoff or you were fired, for example, bring it up only if asked. Never write anything bad about a previous employer. Don’t explain gaps on your résumé by stating that you were in prison for 10 years for killing your husband. Keep your résumé all positive, all the time.

10. A selfish objective
Why to leave it off: Employers are trying to determine whether you’re a good fit for their organizations, so everything on your résumé should point to your experience. Employers would rather see a summary of qualifications that displays your accomplishments and background than a generic objective statement like “To gain experience in…”

Get the latest job search advice and news on The Work Buzz, CareerBuilder’s job seeker blog. Follow CareerBuilder on Twitter: http://twitter.com/CBforjobseekers.

“Out with the old, in with the new,” isn’t that what they always say? The same thing applies to your résumé. Chances are you applied for hundreds of jobs in 2009, only to be ignored or rejected. That means that something has to change.

Last year, 25 percent of employers said that on average, they received more than 75 résumés for each open position; 42 percent received more than 50 résumés. In addition, 38 percent of employers last year said they spent one to two minutes reviewing a new résumé and 17 percent spent less than one minute, according to a survey by CareerBuilder.

“Human resources managers serve on the front lines of a company’s recruitment efforts and are often the gatekeepers of the interview process. Because they can receive a large volume of applications, you may only have a matter of seconds to make a lasting impression,” says Rosemary Haefner, vice president of human resources for CareerBuilder. “You should always have a current résumé and portfolio ready to go, because you never know what the next day will bring, whether it’s a weak or healthy economy.”

You want employers to see you differently this year. Here are 10 ways to get your résumé noticed in 2010:

1. Start from scratch
A new year means a new résumé. Even though it might not sound like fun to rewrite your whole résumé (it probably won’t be), give it a try. Obviously, if you didn’t get any bites last year, something was a little off with your current résumé. Rearrange some sections, try a different format and use a different font. Just switch things up a little bit and see what happens.

2. Use a different format
Many job seekers don’t realize that there are different formats to use when writing a résumé. The most common form is chronological, which lists each job you’ve had in reverse sequential order, so you start with your most recent job. This form doesn’t work for all people, though. For example, if you’ve done a lot of job hopping in recent years or if you haven’t had a job in a long time, a functional résumé is a better option.

A functional résumé focuses on your skills versus your work experience. For this, you would list a pertinent skill for the job to which you’re applying, followed by a list of accomplishments that demonstrate that skill. If you don’t have relevant skills or a strong work history, you could use a combination résumé, which combines elements of both a functional and a chronological format.

For a combination résumé, you should list your applicable skills and the accomplishments that demonstrate each one. Below that, you’ll list your work history, starting with your most current job and working backward, but you won’t list your job description. Doing this allows you the chance to play up your skills while proving your solid work history.

3. Ditch the empty words and vague phrases
Many job seekers fall prey to a common mistake that irks most employers: using cliché keywords. In a 2009 CareerBuilder survey, employers cited these common phrases as overused and often ignored by hiring managers:

• People person: 39 percent
• Go-getter: 38 percent
• Team player: 33 percent
• Hard-working: 29 percent
• Multitasker: 28 percent
• Self-starter: 27 percent
• Results- or goal-oriented: 22 percent

These words are just empty fillers that don’t say anything about your achievements. For an accountant position, for example, keywords might include “accounts payable” or “month-end reporting” — words that actually say something about what you can do. Look over your résumé and find where you have listed generic qualities about yourself and replace them with keywords that match the job to which you are applying.

4. Make your achievements stand out
Many job seekers list their job duties on their résumés, but not their accomplishments. Although your past duties are important, employers care more about your ability to produce results. Try separating your daily functions from your achievements by first listing your job duties in a paragraph format, and then incorporating a bulleted area below that is titled “key accomplishments” to list your successes.

5. Quantify your accomplishments
Applicants often don’t know the difference between quantifying results and just stating a job responsibility. A job responsibility is something that you do on a daily basis; a quantified achievement is the result of that responsibility. By quantifying results, you show employers what you can actually do for them. So, if your current résumé is a block of words and you don’t have one number in there, whether it’s dollars, percentages or comparative numbers, you need to make some revisions.

6. Include a summary or objective
Including a summary on your résumé is one of those steps that many job seekers forget to take — and if they do remember, they usually include the wrong information. Employers want to know if you’re a good fit for their organization, so writing something like, “To gain experience in X industry,” doesn’t say much about you or what you can do for the employer. Your career summary should portray your experience and emphasize how it will help the prospective employer. It should be specific and include explicit industry-related functions, quantifiable achievements or your areas of expertise.

7. Fill in the gaps
Most people will tell you to wait to explain any gaps in your work history until you get to the interview. But there’s a good chance that you won’t get that opportunity if there are gaps in the first place. If, for example, you were laid off at the beginning of 2008 and are still unemployed, try using the functional résumé format we explained earlier. Or, if you feel comfortable doing so, explain what you were doing during lapses between jobs. The employer will know you aren’t trying to hide a sketchy past.

8. Keep it simple
How many times do we have to tell you? Do not, by any means, format your résumé with crazy fonts or colors or print it on fluorescent paper. Find an uncommon, yet attractive and simple layout to catch the employer’s eye, instead of his wastebasket.

9. Double-check for the basics
Silly as it sounds, many people get so caught up in formatting and proofreading that they don’t check for the most basic information, such as an e-mail address, phone number and permanent address. Double-check that your résumé has this information — none of your hard work will pay off if no one can get ahold of you.

10. Check for consistency
Take a look over last year’s résumé and make sure there are no inconsistencies. If you decide to include periods at the end of your sentences, for example, make sure they are at the end of each one. If you chose to list your job duties, followed by an accomplishment in that duty, make sure you do so throughout your résumé. Use consistent fonts, sizes, bullets and other formatting options. Employers will notice your attention to detail and assume your work quality is of the same standard.

Rachel Zupek is a writer and blogger for CareerBuilder.com and its job blog, The Work Buzz. She researches and writes about job search strategy, career management, hiring trends and workplace issues. Follow her on Twitter: http://twitter.com/CBwriterRZ.